KACEY CHEN
Boulder, CO • https://www.linkedin.com/in/kaceychen/
EDUCATION
University of Colorado Boulder - Leeds School of Business May 2024 Bachelor's Degree in Marketing
Minor in Creative Technology & Design and Communications
Cumulative GPA: 3.5
• Relevant Projects: Consulting project with BPG Consultancy as part of FGX France Class at CU Boulder. Conducted extensive market research into other consultant firms, introduced AI into business, set prices, created two mock websites, and developed long-term plan for business • Relevant Courses: Communication Strategy, Statistical Business, Buyer Behavior, Market Research and Analytics, Business Ethics & Sustainability
HONORS AND ACCOMPLISHMENTS
• Two photography publications in nationally accredited magazines
• Leeds Honors Program
• Dean's Leadership Fellows Program
• CU Esteemed Scholars Award
• Concert Master for San Juan Youth Philharmonic
• Emory E. Smiley Award
• High Noon Rotary Award
• Virginia T Schuman Award
• Solich 2.0 Scholar
• First Place- Illegal Pete’s Business Case Competition
• First Place- Frostbite Regatta- Women’s 8
• Second Place- Head of the Oklahoma Regatta- Women’s 8
• Second Place- 2021 New Mexico IDPA Scorcher
WORK EXPERIENCE
Legacy Custom Products, Durango, CO 2016 - Present Marketing Coordinator/Social Media Manager
• Launched and marketed new products- expanded consumer base and reached new audiences
• Developed and implemented marketing campaigns leading to a substantial increase in sales
• Promoted brand awareness and online reputation through print media, social media, and online forums
• Photographed products for webstore and media use, including use in major publications
• Communicated with followers and monitored customer reviews
• Created packaging design for 5 products
• Set pricing on new products after extensive market research and analyzing competitor pricing
Stio, Boulder, CO August 2022- Present Brand Ambassador
• Created and posted original content in alignment with brand guidelines and mission.
Independent Power, Boulder, CO August-December 2022 Consultant
• Identified 3 key recommendations to improve consumer journey map and increase customer advocacy, grounded in independent research and consumer behavior understanding. Solutions included Project Sunroof integration, maintenance subscription, and dedicated advisor.
Zoom, Boulder, CO September 2021 Mini Internship
• Provided solutions to employee burnout, sales decline, productivity, etc to deliver a successful Q4. Solutions included employee wellness programs, employee assistance programs, and creative workplace locations.
Anthesis Group, Boulder, CO October 2021 Mini Internship
• Worked with Anthesis Group to provide three viable solutions to high employee turnover, employee retention, and outsider poaching. Coached by head of North American branch and Marketing Director for Anthesis.
Energize Colorado, Boulder, CO November 2021 Mini Internship
• Eliminated shortfalls in small childcare businesses participating in a business-acceleration program through Energize Colorado. Created solutions for marketing shortfalls within childcare businesses, revamped website, suggested central hub for childcare transportation.
LEADERSHIP
BE Tech Scholar, Boulder, Colorado 2020 - Present Scholar/Photographer
• Member of leadership organization developing women from business and engineering backgrounds to prepare us for a field in technology through tech education and special programming
• Selected from highly competitive pool of applicants from business and engineering school
Venture Challenge Business Mentor, Boulder, CO January 2022 - Present
• Mentored a team of 6 engineering students competing in the 2022 CU Venture Challenge. Introduced team to SWOT analysis, helped create financial projection, identified their target market, and created a business plan for their startup.
Peer Innovation Coach, Boulder, CO 2021 - Present
• Peer Innovation Coach for Dean's Leadership Fellows section of Designing Your Leeds at CU Boulder. Facilitated in-class activities, provided support for instructors and students, participated in class as a student mentor, and helped build the DLF community.
Peer2Peer Mentor, Boulder, CO May 2022 - Present
• Actively mentored and coached freshman CU Boulder students to help them transition into college life. Created four-year plan, short and long term goals, attended career fairs with mentee, and built new relationships between mentee and relevant persons.
VOLUNTEER WORK
Warm Soles, Warm Souls, Boulder, CO November 2021- Founder
• Created a fundraiser aiming to provide the Boulder homeless community with warm socks and basic toiletries
• Collaborated with Boulder Homeless Shelter (BHS) to reach the widest scope of recipients
• Raised over $700 for BHS in under two weeks
SKILLS
• Adobe Creative Suite
• Commercial Photography
• Microsoft Office Suite
• Google Analytics Certified
• Social Media
• Search Engine Optimization (SEO)
• Email Marketing
• Python
• Object Oriented Programming (OOP)
• BigCommerce Software
